The International Exhibition of Modern Arts and Industrials
The term, 'Art Deco' derives from the title of this international exhibition. This exposition did not take place until 1925, due to World War I and its aftermath. This movement was not named Art Deco until the 1960s.
In 1920s-1930s, the movement was known as,
o art moderne
o moderne
o jazz moderne
o zigzag moderne
The L'exposition Internationale des Arts Decoratifs et Industriels was Paris' attempt to show internationally that French taste would once again lead the way an effort to modernize French interior design. Architecture took second place in this exhibition. Art Deco was a movement very much in the spirit of Art Nouveau. Both forms rejected the decorative vocabularies of the past, with their inevitable longings for classical motifs, themes, and proportions.
Could be found:
city-scapes government headquarters
theatres schools
public spaces
office buildings
Decorative Arts Application:
furniture design industrial design
jewelry design interior design
fashion design architecture
textiles artwork - painting, sculpture, etc.
graphic design film motion picture sets
This blog highlights Dorothy Draper, the first woman to receive the largest commissioned project (Hampshire House), from this period...enjoy!
Dorothy Draper (1889-1969)
o born to a prominent family
o took on numerous commercial commissions and individual homes
o a marketing and publicity whiz, mastered the blueprint for running a successful design firm
Her Characteristics of Design
o plants and flowers were well-maintained,
"They are as much a part of a decorative scheme as beautiful curtains."
o dense, textured textiles
o striking details, using a few bold accessories
o exuberant prints--championed enormous florals and fringe
o use of black and white bold geometric patterns
o exaggerated scale
Dorothy Draper's company is still in existence today. It is the one of the oldest continually operating interior design firms in the United States. The company’s design philosophy stresses the use of bright colors and the rejection of all that is impractical, uncomfortable and drab. In embracing this practice the tradition of Dorothy Draper is still being associated with the adventurous use of vibrant colors, floral patterns, and bold contrasts.
The pinnacle of Dorothy Draper's career was perhaps the enovation of the historic Greenbrier Hotel. Built in 1858 (and almost burnt to the ground during the Civil War) in Sulphur Springs, West Virginia, The Greenbrier still stands as a living monument to “Draperism.” It’s re-opening was a great social event. Bing Crosby sang in Draper’s pink ballroom to America’s wealthiest families, including Vanderbilts, Astors, and Whitneys. The guests of honor were the Duke and Duchess of Windsor.
The Greenbrier Hotel - Sitting Room
Served as an infirmary for soldiers during World War II. Known for vibrant colors and bold prints, Dorothy Draper use of exuberant prints with enormous florals applied to the furniture and curtain draper are evident. She also uses and intense choice of color on the wall. Dorothy Draper believed that rooms should have a roaring fire, she often used the fireplace as the focal point (heart of the room).
https://www.curbed.com/2015/7/1/9944754/dorothy-draper
The Greenbrier Hotel
Dorothy Draper's application of black and white checkered flooring is often used in both her residential and commercial commissioning projects. Notice the vibrant, bold striped wall application. Her signature accents color the lobby.
One of Dorothy Draper's talent is in the power of using black in her designs.
Black is strong, powerful and can be over whelming. Balance is the key.
Dorothy Draper knew how to use and balance black in her interiors.
Modern Connection
https://www.pinterest.com/pin/66498531976492676/